This team comprises of qualified pharmacy representatives that ensure coverage of all 550 pharmacies across Cyprus.
In Cyprus, pharmacies are either independently owned or belong to one of the three pharmacy buying groups (Pharma Depos) – KEDIFAP, MEFAL, BLUE.
The pharmacy representatives are responsible for the pharmacies within their allocated territory. They promote and position the products, as well as collect orders via tablets. An important objective is to ensure good visibility and best in-store presentation of the products in the pharmacies.
Training programs of the pharmacy representatives are undergone both at home and abroad.
Monthly meetings take place with the team in order to review sales and to discuss the strategy for the following weeks.